MicroPosts
- The "opposite" test
When "positioning" something, if the opposite of what you claim is bullshit, what you claim is bullshit.
If you've ever heard any of the following statements:
- Our company is customer-first
- Our product is fast & easy-to-use
Ask yourself:
- Would any company pick customer-last as a strategy?
- Would any product go for slow & hard-to-use?
Nope. Because that's bullshit!
- The 95/5 rule
Balancing out what's best for the user vs what's best for the business
Every decision I made seemed to expose the natural tensions between improving the quality of the experience the guests were having and doing what was best for the business. Restaurant-smart meant leading with trust—including allowing the people who worked for me to do what they felt was best for the guests. Corporate-smart meant running a tight ship. Which was right?
Will Guidara's answers his own question:
Manage 95% of your financials down to the penny while spending the remaining 5% “foolishly”, and “splurging” the 5% on the guest experience to create an unforgettable experience.